10th Sole DXB will celebrate excellence across the Arab world


October 10, 2022 | By RetailME Bureau

Sole DXB, Dubai’s youth and contemporary culture festival, returns this December for its 10-year anniversary edition after a three-year hiatus. Scheduled to take place from December 9-11 at Dubai Design District (d3) 10th Sole DXB will celebrate excellence across the Arab world.

Visitors can expect a stellar line up of talent from the worlds of music, fashion, visual art and sports. In addition, it’s a great platform for businesses to connect and speak with a diverse audience. Further, there will be a curated selection of global brands, from sportswear and contemporary giants to the best of independent fashion and design from the region and beyond. The festival will host exclusive experiential installations from the likes of New Balance, Puma and The Giving Movement. While Sole DXB’s new partners include Power Horse, Cashew, Philips and 25 Hours Hotel.

Spotlighting a different subculture for each edition, this year Sole DXB will celebrate excellence across the Arab world and its diaspora, working with Moroccan visual artist Hassan Hajjaj as its first festival host. This year’s campaign features Moroccan rapper ElGrande Toto and master vocalist and percussionist, Khadija El Warzazia. The festival will also feature musicians, designers, artists, speakers and athletes from the UAE, Kuwait, KSA, Lebanon, Syria, Iraq, Jordan, Palestine, Egypt, Sudan, Somalia, Morocco, Algeria and more.

Commenting on the upcoming 10th Sole DXB Co-founder Joshua Cox said, “This is a major milestone for us, having a decade under our belt. And we always knew the story would land right back where we started. This year, we’ve had the honour of working alongside our friend, Hassan Hajjaj, an artist that has dedicated his life to building the culture and elevating the contributions of the Arab world to it.  We’ve worked together to build a show that better reflects our values, and this is going to be a celebration of the ideas that continue to drive us.”

“It’s been a surreal three years and it feels incredible to be back, working with the city of Dubai and d3 to bring our community together again. We’ve missed you and we can’t wait to see you.”

Commenting on the event and partnership, Khadija Al Bastaki, Vice President of d3 added, “As a hub for the region’s creative community, we at d3 are delighted and excited to be joining forces once again with Sole DXB to celebrate the creativity of the diaspora of the Arab World – and to mark the 10th anniversary of Sole DXB as well. Sole DXB aligns so much with our vision and commitment at d3 – that of bringing the creative community together, inspiring, rethinking the regular and being a platform for showcasing incredible talent. We look forward to welcoming visitors to d3 for what will be a spectacular three days of music, fashion, visual art and sports – and all of which further cements Dubai as a truly global creative hub.”

Other key elements of the event include the streetball tournament ‘Sole Ball Above All Invitational’ and the Sneaker Swap where people will have the opportunity to buy, sell and trade footwear from leading collectors in the region.

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