Dubai-based electronics retailer Eros Group undertook its community-oriented, corporate social responsibility (CSR) initiative ‘Pass It On’ at The Winchester School on May 12.
The awareness campaign was organised in conjunction with ‘Take My Junk’. The dual benefits of the campaign involved reducing electronic waste through extending the life cycle of electronic products by giving them away to the less fortunate.
In the past, the campaign launched in 2010 has involved students from Dubai British School, Greenfield Community School and Gems World School, along with other community members to donate electronic items to labourers within camps in Dubai. This year, the initiative reached out to labourers in Jebel Ali. Disadvantaged and economically challenged labourers benefitted from the items donated.
Commenting on the CSR initiative, Niranjan Gidwani, Deputy CEO, Eros Group says, “The ‘Pass It On’ initiative has positively engaged young students in the UAE. We started this campaign in 2010 to help us help needy members of the community, and we achieved that goal successfully at the labour camp, as we have in the past.”
“With new technology being introduced every day, there is an increase in the amount of ‘technology redundancy’, which while outdated can still be used. Through the ‘Pass It On’ initiative we not only raise awareness on the impact of e-waste on the environment but also encourage students, parents and staff to give their unwanted items a new home and a smile to someone,” he adds.
As part of the campaign at The Winchester School students, parents, visitors and teachers pledged to give away or pass on unused and unwanted electronic items. During the month- long campaign at the school, the Eros Group organised various sessions for the students and their parents to create awareness on the benefits of electronic ‘reduce, reuse and recycle’.
‘Pass It On’ drop boxes were placed in The Winchester School where students collected unwanted electronic items. The team from ‘Take My Junk’ collected the items from the school once the box was full and distributed it in the selected labour camp with the help of volunteers from the school’s teachers and students.
“Being part of this campaign was a great learning experience for us. The ‘Pass It On’ campaign held here was an eye opener for our students, and gave them an opportunity to contribute their efforts towards helping people. This experience has yielded lifelong lessons of responsibility and compassion,” feels Ranju Anand, principal and CEO of The Winchester School.
“Take My Junk is happy to be a part of the ‘Pass It On’ campaign since its launch. We are committed to providing benefits to disadvantaged members of our society and we’d like to express our gratitude to Eros Group and the management, teachers and students of The Winchester School for their consistent support, sincere efforts and enthusiasm for the campaign,” states Take My Junk & 800 Junk founder Faisal Khan.
Indian TATA Group’s jewellery brand Tanishq announced the opening of its firstNovember 2, 2020 | By RetailME Bureau
MRF 2020 which will take place at the Conrad Dubai Hotel on November 25, 2020, willOctober 14, 2020 | By RetailME Bureau
Today’s on-demand streaming services are ripe with docu-series and explainer videos on
International food retailer, SPAR has today announced a global partnership to tackle food waste with the
UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within
US-based fast food chain, Nathan’s famous Inc. brings another New York classic,
Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its
UAE homegrown marketplace, Noon.com has announced its Yellow Friday sale from November
UAE-based Al Maya Group officially launched an exclusive range of Woolworths products
Abu Dhabi headquartered LuLu Group has opened its latest hypermarket at Khalifa
elGrocer, the grocery delivery app with ties to some of the major
Jones the Grocer set to open its doors at Dubai’s newly launched
Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the
Dubai-based OKI Europe ltd has announced the launch of the world’s smallest
Schneider Electric’s UAE distributor Thomsun has partnered with Al Futtaim’s ACE to
The UAE-based diversified business conglomerate, Jumbo Group supports people of determination amid
Ahead of the festive season, global brand Apple is all set to
UAE-based consumer electronics brand and a subsidiary of Albatha Holding, ECity is
Digital transformation facilitated growth for Jumbo Group, the UAE-based diversified business conglomerate.
The GCC mobile phone market is under pressure as the COVID-19 pandemic
Amidst the COVID-19 pandemic, Landmark Arabia facilitates virtual learning with Alnahda Society
There has been a rise in MEA PC shipments, which grew 7%
Spending on smart home devices in the Middle East and Africa (MEA)
Retail businesses have to recalibrate to adapt to the new normal, as
UAE-based Jumbo Electronics has launched the Curbside Collect & Drop-off service to