Experience is at the heart of Starbucks’ new outlet

November 17, 2022 | By RetailME Bureau

From hands-on coffee workshops, guided tasting flights and an extended artisan menu experience is at the heart of Starbucks’ new outlet in the iconic Empire State Building New York City.

Spanning 23,000 square feet and three floors, this unique store celebrates connecting over coffee through innovative experiences such as immersive hands-on workshops and guided tasting flights as well as new coffee beverages and craft cocktails and an extended artisan menu of Princi food only available at this location.

“Starbucks Reserve locations are designed to spotlight our exquisite Starbucks Reserve coffee and showcase our heritage, expertise and dedication to coffee craft through interactive coffee experiences where barista craft is the cornerstone,” said Mark Ring, svp of US retail at Starbucks. “The Starbucks Reserve Empire State Building store is a one-of-a-kind destination that highlights our commitment to push the boundaries of coffee craft and offer our customers new, immersive and multi-sensory coffeehouses that are designed to inspire and create moments of connection in this special space.”

The first floor will feature a variety of Starbucks Reserve beverages and offer a personalised shopping experience enabling customers to browse a variety of curated local artist merchandise collections and explore seasonally rotating Starbucks Reserve whole bean coffee for purchase.

The concourse level offers customers the opportunity to explore the art of carefully crafted beverages and food. From the guided tastings at the Innovation Bar to the aromas and flavours of tasting flights and small bites served in the Experience Lounge, to the hands-on Starbucks Reserve Coffee Workshops. The restaurant and bar on level two is a space made for gathering, sharing and connecting.

Art is omnipresent in the store and all artistic installations within space were influenced by the Empire State Building’s iconic style, craftsmanship and optimism. Starbucks commissioned New York-based artists to create the installations, murals and merchandise that spotlight Art Deco flourishes, the building’s spirit and the essence of Starbucks and the origins of coffee. In addition, the Starbucks design team also worked with the Empire State Building team to revitalise and restore several elements that were original to the space.



Previous Article Next Article



Géant to focus on expansion, collaboration, sustainability in 2023

Grocery retail chain Géant, now part of GMG, will focus on three 

Continue Reading

February 9, 2023 | By Rupkatha B
Consumers willing to pay a premium for sustainable snacks

With inflation squeezing household budgets across the world the economic climate is 

Continue Reading

February 8, 2023 | By RetailME Bureau
GMG expands retail network with the acquisition of aswaaq

UAE-based diversified family business GMG expands its retail network with the acquisition 

Continue Reading

February 6, 2023 | By RetailME Bureau
Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau

Download Images RetailME Magazine