Apparel Group’s 6thStreet.com enters the metaverse


November 16, 2022 | By RetailME Bureau

Apparel Group’s 6thStreet.com enters the metaverse

Fashion and lifestyle e-commerce player 6thStreet.com, part of Apparel Group, is one of the first in the GCC to enter the metaverse in a unique space that blends fashion and Web3.0 called ‘Space6’. The virtual venture aligns with its Super Friday campaign, where visitors can enjoy an immersive entertaining shopping experience and explore shoppable rooms, a cinema hall, go on a treasure hunt & get rewarded from November 15-30.

Today, the Metaverse is predicted to change shopping experiences in the retail sector for both customers and brands. 6thStreet.com has always been at the forefront of digital e-commerce transformation in the GCC region. The launch of its first phygital store was just the first of many future-forward initiatives that 6thStreet.com plans to capitalise on.

Space6 was built using Spatial.io and can be accessed by anyone anywhere via a web link, or by downloading the Spatial.io app for the best experience. The dynamic destination will give customers a never-before retail experience that combines online shopping with a futuristic virtual world. Combining the best of fashion and Web3.0, Space6 curates and presents the latest in fashion and collectibles from over 1200+ international brands; complete with 5 shoppable rooms, an auditorium, a cinema hall and a lounge area, along with a designated section for Super Friday offers and discounts. Twenty-five unique NFTs featuring Zainab Al Alwan can also be shopped to avail of huge discounts in Space6.

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