Amazon’s second annual Prime Day a big hit


July 14, 2016 | By RetailME Bureau

Amazon’s one-day-only global shopping event that offers thousands of exciting deals worldwide across almost all its product categories exclusively for its Prime members saw customer orders exceed Prime Day 2015 by over 60% worldwide and more than 50% in the US.

Prime Day 2016 was the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. Prime Day was a great savings day too – members globally saved more than double on deals over Prime Day 2015.

“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” says Greg Greeley, vice president, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon.”

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