Online grocery shopping app Groon launches in the UAE

July 17, 2016 | By Rupkatha B

Online grocery shopping app Groon launches in the UAE

In line with the UAE government’s aim to offer digital platforms across all walks of life and the Dubai government’s strategy to promote e-commerce, an online grocery shopping app Groon has been launched.

Groon is, reportedly, the world’s first digital platform that provides ‘Cart Comparison’ option for users to compare prices as well as convenience while ordering groceries online from the neighbouring grocery stores.

“This is the first time that an app will provide Cart Comparison to its users. The Cart Comparison feature is similar to airlines ticket purchase option, whereby the customer will have the option to choose to order from more than one grocery store at the time of checkout based on the price and convenience,” explains Groon co-founder Sajida Yusuf.

Users can access the Groon platform through or download the app from App Store or Google Play Store.

Featuring a unique hyper local interface that plans to grow across all emirates, Groon will help users to avoid time spent in traffic, cashier queues, parking issues etc. while shopping daily grocery needs. With around 100 grocery stores partnered during its launch, Groon plans to have about 6,000 grocery stores onboard by the end of this year. Available as a web and a mobile version, there are around 4,000 different grocery items listed on the Groon platform.

“While most of the grocery shopping apps offer to only one segment of customers, Groon will be available to varied customers across emirates. In addition, the big players are focusing only on large chain groceries, while Groon is the only platform which connects the single store and convenient stores. In total there about 13,000 small grocers in the country that are doing business jointly of about $500 million annually in the UAE. GCC-wide this this number could go up to $10 billion. There is high potential and with an organised and digital platform this could go further up and provide savings and profits across the entire system,” Yusuf adds.

“With over AED1 million investments till date, we aim to attract angel investors and venture capitalist to inject into the application to take it to the next level. We are also looking at expanding our portfolio to around 13,000 groceries across the country with an organic expansion in the GCC,” she states.

“In addition, Groon will soon be an augmented purchasing reality based app that functions on the buying and product pattern. Customers will not have to bother if there is no milk, eggs or bread at home. The App will be smart enough to keep a track and be able to send out the orders to groceries and ensure timely deliveries,” she concludes.

Previous Article Next Article



Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau

Download Images RetailME Magazine