Dharmendra Mehta, Group Head E-commerce, Lals Group
Operating a clutch of international and homegrown brands, regional retail conglomerate Lals Group expects its online arm to generate between 10-and-15% of total revenues depending upon the maturity of the brand and its e-commerce platform.
Commenting on the Group’s digital transformation priorities, Dharmendra Mehta, Group Head E-commerce said, “We are building a single view of inventory to be able to ship a product from any location to any customer. We are also building a single view of the customer to enable them to transact across multiple brands and channels. Through omnichannel integration we are keen to offer customers a seamless and integrated shopping experience across forward and reverse flows.”
For perspective, currently Lals Group operates 150+ retail stores, four online stores and two mobile apps.
Asked about innovations that the Group is planning to undertake in the areas of customer engagement, operational efficiency and to create an overall delightful shopping experience, Mehta shared the following:
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