Up-To-Data Ep12 with Dharmin Ved of Apparel Group


August 15, 2021 | By Shruthi Nair

Born under Apparel Group’s umbrella, 6thStreet.com is a fashion e-commerce platform catering to customers in the UAE, KSA, Kuwait, Oman & Bahrain. The fashion-savvy destination offers collections from over 200 international fashion brands such as Tommy Hilfiger, Dune London, Charles & Keith, ALDO, Naturalizer, Nine West, New Balance, Crocs, Birkenstock, Skechers, Levi’s, Aeropostale, Garage, Nike, Adidas, Adidas Originals, Rituals, and many more.

On this episode of Up-To-Data, we catch up with the company’s CEO Dharmin Ved to talk about the future of e-commerce in the Middle East, the up and coming trends such as live shopping, buy now pay later, influencer marketing and the omnichannel struggles of e-commerce retailers today.

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