Vol 1 Issue 15

عربيSUNDAY, May 05

CHANGING TACTICS FOR BETTER CUSTOMER APPROACHES

Both KSA and UAE show significant spending improvement and hike across three vital segments of retail, namely food & beverage, clothing & accessories and personal care.

These sectors are looking promising and are some of the segments that local consumers are eyeing to seek value for their money. In fact, keeping the growth curve in mind it has to be understood that the idea of customer retention and generating the right buzz around a brand does not follow the usual marketing norm anymore. With the world turning digital at every juncture, conventional marketing methods do not stand out when it comes to driving the right point home. The buzz must be sustained across channels which have diversified as well, Deloitte reports.

INFLUENCING THE MARKET

Retail is all about understanding the customer trends and voicing what the customer wants in the right way. It’s all about building a tradition that influences customer choices.

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The brand started as a home production with only one tailor and then over the years keeping its commitment alive the brand in 2010, opened a factory with 250 tailors, quality control checks stages and storage rooms, with a total capacity of 90,000 garments per year. Lomar has influenced the tradition of abayas in the Kingdom and is today known to redefine the way the customers are looking at traditional attires. There are 12+ Lomar stores in KSA and the brand plans to open a few more stores in 2024, alongside strengthening its already robust e-commerce presence.”

Loai Naseem

Founder, Lomar

LIFESTYLE IS PUSHING SHOPPING GROWTH

Established in 2019, as the first homegrown cinema brand in the Kingdom of Saudi Arabia (KSA), muvi Cinemas offers a diverse and immersive experience. A reason why it boasts 40-50% box office share in the Saudi Arabia cinema industry with the largest footprint of theatres across the Kingdom.

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We are proudly inspired by the Saudi culture, respect and hospitality and therein we believe that people should experience movies as opposed to just watching them. The film is only one part of the excitement and anticipation people should feel when going to the cinema. That’s why muvi Cinemas is not just another exhibitor as the brand captivates audience imagination utilising cutting-edge technology with immersive experiences and diverse offerings tailored for a discerning audience.”

Sultan Al Hokair

Founder and Chairman, muvi Cinemas
Behind the Byline
RetailME Shelf Talk | Episode 9
Younis Skainy | COO Aljazera Markets

Taking its store count to about 3+ stores in the Kingdom, BVLGARI opens in Riyadh Park its first stand alone boutique dedicated to perfumery

OMEGA SA opened its newest flagship store in Riyadh in Panorama Mall. This takes up the brand’s store count to more than 10 in the Kingdom.

Foot Locker opens the doors of its newest store in Red Sea Mall in Jeddah. With 3+ stores in Jeddah now, the brand is now present across prominent locations in the Kingdom with the store count being 20+.

BOGO  NOUN
/ˌhaɪˈspiːdˈriː.teɪl/

BOGO, short for “Buy One, Get One,” is a promotional tactic where customers purchasing one item receive a second item for free or at a discounted rate. This strategy is frequently employed to encourage bulk purchases and boost sales volume, providing customers with added value for their money.

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