The scent of success


December 21, 2023 | By RetailME Bureau

Malik Al Shehab, Chief Executive Officer & Co-founder, Golden Scent

Golden Scent is the first beauty e-commerce platform to be launched from Saudi Arabia in 2014. Today, the brand reaches customers across KSA, delivers across the rest of GCC and to 80 countries worldwide.

Under the leadership of Malik Al Shehab, Chief Executive Officer & Co-founder; Ronny Froelich, Chief Operating Officer & Co-founder; and Darine El Sabbagh, Managing Director, Golden Scent offers access to more than 1,000 brands and over 20,000 products. The platform offers one of biggest selections of Arabic, niche and international perfumes. Over 100 of those are Saudi-born, Arabic fragrance brands.

In many ways, Golden Scent pioneered fragrance and beauty e-commerce in the MENA region when it launched. With over 2 million shoppers, millions of visitors monthly and 7 million downloads since its launch; Golden Scent has powered its way to a leadership position in Saudi Arabia and the GCC’s e-commerce shopping space. It has recorded SAR300+ million in revenues from KSA alone.

Golden Scent’s ongoing success has been strengthened by its highly engaged customers, due to the high level of brand trust and loyalty. The brand enjoys 40% market share in the region.

The company is now poised for breakaway growth in the coming three years capitalising on its decade-long success. What’s more, Golden Scent has recently raised funding to fuel its ambitious growth. Looking ahead to its 10th anniversary, Golden Scent is getting ready to announce new launches and features for its customers and partners across all markets where it is present.

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