Zebra Technologies to introduce Middle East retailers to “One Store, One Experience”


February 23, 2016 | By RetailME Bureau

In line with its vision to create “One Store, One Experience,” Zebra Technologies is introducing new products and solutions to help retailers in the Middle East optimise profitability and increase employee productivity, while improving the omnichannel shopping experience.

According to the company, internet, online shopping and mobile communications have turned traditional retail customers into connected customers who seek consistency and want to deal with ‘one store’ and have ‘one experience’. To keep shoppers satisfied and earn their loyalty, retailers need to provide consistent messaging, customer service, pricing and availability across every customer touch point – in-store, online and mobile.

Zebra also shares some insightful findings from the eighth (2015) annual installment of its Global Shopper Study that found shoppers to be very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%).

These findings support Zebra’s One Store, One Experience campaign – focusing on brand experience, delivery and fulfillment, loyalty, big data and store mobility to transform the connected customer experience. With higher customer expectations, retailers acknowledge that the role of technology has never been greater. The study identified that more than one-third of shoppers (34%) believe they are better connected to real-time information than in-store associates. Meanwhile, 64% of shoppers would be willing to purchase more merchandise if they received better customer service and over one-half (52%) value retailers who use technology to make the shopping experience more efficient.

Expanding on the theme One Store, One Experience, Zebra is introducing new solutions to help retailers create this environment across digital and physical shopping spaces. The company is introducing two new desktop printers offering fixed, Wi-Fi and Bluetooth connectivity to help employees update product pricing, shelf labels and coupons in alignment with the store’s merchandising and pricing strategies. In addition, the recently announced, lightweight, ergonomic TC8000 enterprise mobile computer can help increase the productivity of warehouse workers by an average of 14% based on workflow.

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