With retailers trying to offer a great in-store experience to consumers, US luxury fashion brand Neiman Marcus has started rolling out a mirror – memory mirror – that captures images and videos of clothing customers try on.
The memory mirror allows customers to see outfits side-by-side, see what they’re wearing would look like in a different colour and replay video of the shopper. These images and videos can also be shared via email, social media or with a sales associate for future recommendations.
“Superior customer service starts with a great overall experience. The memory mirror allows our customers to capture a variety of still and video images that can be shared with friends and allow the customer to see how an outfit looks front and back and while moving. The initial introduction resulted in an immediate and positive reaction, and we’re looking forward to delivering this unique experience to more customers as we roll it out into additional stores,” shares Wanda Gierhart, chief marketing officer of Neiman Marcus Group.
The retailer’s innovation lab worked with digital mirror tech firm MemoMi for several months to develop a product that was unique to Neiman Marcus. A special sales associate interface has also been added to allow staff to send personalised recommendations to customers directly from the mirror.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister
How much technology is too much technology? Tech has inevitably become as
PrettyLittleThing has launched its first Arabic language e-commerce website that serves as
The various e-commerce and virtual retail stores that cater to different product
UAE-based Namshi has signed a strategic partnership agreement with JD.com, China’s largest online
Abu Dhabi-based Miral has announced that Yas Island is on track to
UAE-based Mumzworld, an e-commerce shopping destination for mothers in the MENA region
Contemporary men’s lifestyle brand EDGAR has launched The EDGAR Store – an
Luxury e-tailer NET-A-PORTER is launching a localized platform for its Middle Eastern
UAE-based Majid Al Futtaim has collaborated with eGrocery innovator Takeoff Technologies to
Saudi Arabia-based franchise operator Fawaz Abdulaziz Alhokair Co (Alhokair), and Arabian Centres