UAE-based Mumzworld, an e-commerce shopping destination for mothers in the MENA region has announced the launch of Mumz Academy, a learning platform for mums.
To be launched on March 24th, Mumz Academy will witness a live Instagram takeover of the Mumzworld Instagram pages by several prominent speakers and experts who will shed light on parenting and other tips to empower mums on their journey of motherhood.
“This is a free service for our loyal mumzworld customers. When a mother is on a continuous journey of learning she is enriched with tools, information, and resources to make informed decisions. A mother who learns every day is an empowered mother. An empowered mother raises an empowered child,” said Mona Ataya, founder and CEO of Mumzworld.
The free learning platform will connect and engage with mothers through seminars, training sessions, panels, talks, community and learning events and more. These sessions will enlist the region’s most sought-after experts from paediatricians to psychologists to nutritionists and more, covering the full spectrum of a mother’s journey from bringing daily advice on parenting, lifestyle and all things motherhood. Topics from pregnancy to pre-teens will encourage mothers to learn, engage, share and grow through a learning platform.
“With the introduction of Mumz Academy, we aim to create the largest community of mothers where they feel like they are part of not just a transactional, but an experiential website. We have amongst the most loyal customers on our platform and Mumz Academy is an effort to reward our loyal mothers and continue to inspire them, give them resources that are valuable and offer them a platform to engage with other likeminded mothers and experts to enrich them,” she added.
Mumzworld services over 2.5 million mothers and is the largest vertical with over 250,000 authentic products of which 25,000 are exclusive. Working with over 4,800 retailers, distributors, manufacturers, and brands in the region and internationally, Mumzworld supplies to over 20 countries in the MENA region.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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