LIWA launches its first e-commerce marketplace


May 27, 2022 | By RetailME Bureau

LIWA Trading Enterprises has launched its first multi-brand e-commerce platform in the UAE, The Fashion Net. With the demand for online shopping at an all-time high, LIWA is expanding its presence in the online community, giving customers a user-friendly interface to shop for their favourite brands in a fast and efficient way.

The Fashion Net offers a wide array of brands, including La Senza, Isla & Evie, Dorina, Gossard, Dita Von Teese, Ambra, Fine Lines, Pretty Polly,  Salt by Hendrix, GANT Women and Little Mistress. From loungewear and jumpsuits to lingerie, dresses, tops, skirts and beauty products, the e-commerce website is designed to cater to all shapes and sizes allowing everyone to be their true, raw, unapologetic selves. Furthermore, The Fashion Net will also offer the latest collections from GANT and Celio for men, and GANT Kids and Zippy for children. The platform aims to partner with like-minded brands to provide them with a platform to sell locally-designed and sourced offers.

The website was created with the customer in mind as shoppers can easily select their favourite brand, and filter by price, collection, style, colour or top choice. For a bespoke shopping experience, the website provides a streamlined personalised experience through which the customer can also filter for a specific look they want or the type of clothing they’re looking for. This gives the shopper a premium feel while providing something for everyone’s wardrobe. The platform also commits to offering its customers the latest collections from each brand before any other retailer in the market.

“With the increasing demand from our consumers to be able to explore, and shop, multiple brands in a single destination especially after the pandemic, we wanted to create a platform that offers a bespoke line of clothing to reward our customers and present exclusive experiences customized to their unique preferences and shopping habits,” Mark Tesseyman, CEO of LIWA Trading Enterprises.

In addition to building an online presence, LIWA Enterprises is taking on building its own brands such as Simply Kitchen, a speciality retailer of kitchenware, and Dwell, an interior design solution that offers assorted designs and renowned brands, driving the best-in-class retail experience.

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