Homes R Us records 140% growth with new software


January 10, 2013 | By RetailME Bureau

Intelligent Customer Engagement software and services provider Capillary Technologies has helped US-based home and office improvement retailer Homes R Us to increase store sales and customer retention with its customised solutions.

The stylish home concept brand saw 140% growth of its registered customer base last year along with a 30-fold return on investment after using targeted personalised consumer engagement campaigns powered by Capillary.

A mid-market focused retailer in a highly competitive segment, Homes R Us identified a flexible yet comprehensive solution that could identify, monitor and engage its loyal customer base – and convert walk-ins into loyal customers – as a strategic requirement for growing its business. It deployed Capillary’s CRM and Loyalty suite across all its stores in the GCC region to build brand affinity and manage customer relationships.

“We chose Capillary because it has the best value-for-money retail customer engagement solution available in the market today. Its CRM and bundled retail analytics integrate seamlessly with our Point of Sales, helping us to capitalise on our company vision of streamlining customer service and rewarding customers loyal to our brand ‘in the moment’. Our store staff now has immediate access to accurate and intelligent information that allows them to engage with our customers better,” says Srikanth Parthasarathy, senior vice president, Homes R Us.

“Over the past year, Capillary has significantly impacted our marketing endeavours, allowing us to deliver delightful shopping experiences to our customers through these programmes,” he adds.

Capillary Technologies has a strong presence across the Middle East and Africa including the UAE through a robust partner-and-customer service channel that supports consumer facing businesses.

“The retail industry is one of the fastest growing sectors in the GCC. It is also a highly competitive industry and our solutions will help retailers engage better with their customers, ensuring client retention and increased sales. The GCC is a key market for us and we have seen strong interest from many retail companies in the region,” says Vikas Tayal, regional head, Middle East and Africa, Capillary Technologies.

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