Chalhoub Group enters the metaverse with the launch of Christofle’s NFT collection

April 22, 2022 | By RetailME Bureau

Christofle, the Parisian Silversmith Maison since 1830, managed by Chalhoub Group, has announced its entry into the metaverse with its first NFT collection “925 Genesis MOOD”, planned to drop on May 7th, 2022.

Christofle entering Web 3.0 is the result of a collaboration between Christofle, and Exclusible, the market leader in the development and sale of coveted NFTs and luxury digital real estate and is powered by Chalhoub Group’s Innovation unit.

The NFT collection “925 Genesis MOOD” is inspired by the iconic MOOD by Christofle launched in 2015 and one of the best sellers of the House. It is a dreamlike city of silver and gold where the architecture takes the visitor on an immersive journey, across time and space, revealing the brand codes dear to Christofle.

Commenting on the launch, Emilie Metge, CEO (President) of Christofle said: “We are eager to join the era of the Metaverse, with this new first NFT collection in line with our brand values of audacity, elegance, excellence, and inclusiveness. With a bold and modern approach, we are translating our craftsmanship into the new wave of the web, which is all about community and ownership. We want to offer the Christofle community a way to experience and access unique pieces of Christofle.”

Michael Chalhoub, President of Strategy, Growth, Innovation and Investment at Chalhoub Group, added: “I feel extremely humbled and proud to witness our Group’s first NFT drop. And it only makes sense for it to be done with Christofle, the first luxury brand we introduced to the GCC over 65 years ago. Innovation and retaining the entrepreneurial spirit of our founders have always been part of our core values. And we take it as our duty to lead the way and introduce the first luxury tableware NFT. We are committed to constantly reinventing ourselves and to bringing the right products, services and experience to our customers, that stay at the heart of everything we do.”

Olivier Moingeon, Co-Founder of Exclusible commented: “We are delighted and excited to collaborate with Chalhoub Group and Christofle on their entry into Web 3.0. At the heart of  Web 3.0 lie many possibilities for brands. True luxury is recognised, community is cultivated, and desirability is captured. Brands should embrace this new territory and set foot into a new sphere of culture and digital expression. Christofle is seen as a pioneer which leverages classic Parisian heritage with the innovative spirit of an entirely new movement in the creative

529 NFTs will be available at for 0.1 ETH on Saturday May 7, 2022, NFT holders will gain access to exclusive and unique benefits, as well as discover the world of Christofle through an incredible 3D masterpiece.



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