International enterprise and vertical solutions provider Cegid – whose retail clients include L’Occitane, Furla, Quiksilver and Gant – is set to launch Yourcegid Retail Y2, a new connected retail solution that is fully integrated for omnichannel retai ling.
Yourcegid Retail Y2 is an omnichannel merchandising management and point-of-sale solution that is fully oriented on mobile, business intelligence and cloud (MoBiClo) for retail organisations worldwide. It has been developed specifically for retailers looking for heightened levels of service as customers and staff increasingly utilise tablets and smartphones.
“Today’s consumers are more connected, mobile, informed and omnipresent, which means retailers have to remain nimble to address the evolving needs of their tech-savvy customers. Yourcegid Retail Y2 has been designed with these changes in mind to help retailers manage every aspect of their retail chain, whatever the channel or location,” says Sylvain Jauze, director of international operations at Cegid.
As part of the solution portfolio, Cegid has developed a new mobile clienteling application for retailers running on Windows 8 Modern UI. The mobile clienteling application running on a tablet fosters a new type of relationship between sales associates and consumers.
Staff can have increased visibility on a customer’s shopping journey across web and store, check real-time stock availability and access product catalogues. The application can also provide advanced reporting and statistics. Other optional or add-on modules to the integrated Yourcegid Retail Y2 suite include business intelligence and international applications. Furla, the Italian fashion brand, is one of the first to adopt the solution.
Yourcegid Retail Y2 features refreshed user interface with a more modern and streamlined look and feel. The business intelligence module brings with it several reporting capabilities, with over 20 analytical tools and key indicators that can be tailored to suit different users – for instance, more of a global view of sales for senior executives; or more number crunching detail on inventory for retail managers or business analysts.
“Customers want more from their stores; a more personalised shopping experience and better advice from store associates that’s consistent across all channels or touchpoints. There are not that many software providers in the market today that can deliver as much knowledge of different countries as we do. And while many boast multi-channel capabilities, most are just add-ons, rather than the truly integrated omnichannel platform that we provide,” Jauze adds.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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