As we are moving closer to a post-covid era, Malls are evolving to reposition themselves within communities and immediate neighborhoods. Think showrooms, fulfilment centres, banks, medical clinics, groceries and entertainment, customers have a get-in, do what they came for and get-out attitude. Instead of expecting shoppers to drive miles to an out-of-town mall, today’s shopping centers want to be closer to the community. There are more than 100 community malls across UAE and the culture of convenient shopping experience is high. Tourists flock to the bigger malls while community malls are in neighbourhoods, smaller in size, which makes shopping easier. Take Deerfields mall which serves the surrounding community of Abu Dhabi-Dubai border. One of the only malls in the area to be 97% leased, it also serves as a central retail outlet for those travelling between Abu Dhabi and Dubai. “As a community focused mall, our diverse offerings cater to a wide audience and make it the go-to retail space for shopaholics living close to the Abu Dhabi-Dubai border” said Mohammed Al Haj, CEO of Deerfields Mall.
With more than 240 retailers and 44 F&B outlets, Deerfields mall features an extensive portfolio from clothing and accessories, home wear, electronics, jewellery, customer facilities such as prayer rooms, valet parking, car wash, ATMs, CDMs, charging stations, government services, youth sports ground, padel tennis or badminton, gaming, early education activities, open-air eateries and outdoor cinemas. “We also have dining options that cater to several palates and recently we extended our Restaurant Walk with a beautiful Garden area overlooking the fountain.In the coming months, our portfolio will see further expansion, which we are excited to announce soon”, added Mohammed.
Today’s mall operators know there’s much more to shopping centers than typical department stores or retail spaces. The traditional enclosed fortress-type buildings are out. Opening up space and adding outdoor event zones and green spaces also helps to create more of a community feel and to make it more appealing to consumers. Plus, by connecting the mall to the outside, it improves accessibility and visibility, which benefits retailers.”There is a need for both small and big malls. At Deerfields Mall, we are constantly looking to create experiential initiatives through our events and marketing campaigns. Our outdoor cinema campaign, for instance, is a great example of a country-wide trend that creates an exciting family atmosphere for the public whereby they can relax, watch movies, snack, and feel right at home”, revealed Mohammed
Consumer expectations is all about how you engage the customer to ensure they keep coming back for more. As more malls reshape their position in an increasingly digital world, their future is about much more than retail alone.“ The region’s retail ecosystem is particularly expansive. Looking to the future, experiential retail experiences are something we will be continuing to focus on, for sure. I think we’re going to see a lot more mixed-use concepts going forward”. Making your stance in the region is a crucial part in the overall success of any shopping destination. “We genuinely feel strongly about serving our local community and making sure not only that they are happy and feel catered to, but also that they feel listened to. If there is something they want or feel we lack, we are ready to take such feedback on board as ultimately it will benefit everyone”. Indeed, whatever malls choose to call themselves in the future, the successful ones will boast features that promote connectivity and community to ensure they’re destinations in their own right.”, said Mohammad.
Covid-19 undoubtedly had a colossal impact, however 2022 has so far proved a real turning point in terms of visitor engagement. Most community malls rely on residents in their immediate catchment area and not really tourists. “Despite being a community mall, we’ve seen a real rise in customers visiting from locations across the wider Abu Dhabi region and that is very reassuring” stated Mohammad. With the world being forced to adapt to stringent health and safety measures, it had a large, unavoidable impact on footfall. “We’ve worked tirelessly as a business to continue serving the community in a safe and fun way and thankfully. I am glad we are receiving a growing number of visitors once more and I predict that we’ll soon be back to pre-Covid times and, as our recovery strategy continues to take effect, footfall and atmosphere will be back better than ever before, concluded Mohammad.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised isFebruary 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Indian startup bringing nutritional snacks for kids to the UAE say ‘there was a giant-sized gap in the market’
How are Huawei’s new experience outlets enhancing shopping journeys?
Operation Falafel plans global expansion, estimates 38% growth in 2022
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Exactly 11 years ago as a freshly minted expat in the UAE
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
MAGGI from the house of the Nestlé is all set to launch
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
The May 2023 edition of Dubai’s bi-annual mega sale, the Three Day
Jeddah-headquartered organisation Nafisa Shams Company, under the Community Jameel Saudi Foundation, has
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Regional retail conglomerate Apparel Group opened 26 new stores across the UAE,
On April 14 the debut edition of the Great Online Sale will
e& (formerly known as Etisalat Group) is investing $400 million in the
Expo 2020 Dubai and its legacy are expected to contribute AED154.9 billion
Careem has decided to pause its grocery, food and other delivery services
Homegrown premium chocolatier Patchi reopened its revamped flagship boutique at Dubai Mall.
Airport retailer Dubai Duty Free announced its contribution of AED20 million towards
The ninth Retail Leaders Circle MENA Summit discussed how the sector can
As consumer demand for digital and omnichannel experiences continues to accelerate Majid
You must be logged in to post a comment.