First Lego concept store launched in Kuwait


April 25, 2022 | By RetailME Bureau

LEGO Certified Stores – owned and operated by Majid Al Futtaim together with the LEGO Group is expanding its retailtainment concept across the Middle East, with the opening of its first concept store in The Avenues Mall in Kuwait. The new look store format provides customers with a unique retail experience for the first time ever that is both playful and innovative in Kuwait.

“This new LEGO Certified Store in The Avenues Mall offers a glimpse into a seamless unified retail space of physical and digital experiences,” said Fahed Ghanim, Chief Executive Officer at Majid Al Futtaim Lifestyle “Our focus is on expansion of these concept stores across the region with innovation, digital transformation and personalisation in collaboration with the LEGO Group to launch world-class brand encounters for our LEGO enthusiast and create more great moments for all.”

Visitors to the store will be able to explore Kuwait’s national landmark with an exclusive LEGO® brick replica of the Kuwait Towers, using 21,591 LEGO bricks which took over 110 hours to carefully reconstruct. The LEGO® Magnifying glass provides an opportunity to view a model in detail and there are hands-on play opportunities, with Brick Specialist store associates available to help customers find the perfect set.

“With this LEGO® Certified Store, we are evolving our retail offering to strengthen brand love and create memorable experiences people will talk about long after they leave. Kuwait is a key market for our operations and with the new launch, we hope to offer new and engaging memories for the growing community of fans here,” said Jeroen Beijer, General Manager of the LEGO Group, Middle East and Africa.

“We aim to inspire and develop the builders of tomorrow in all of our LEGO stores through creative play and interactions, with this new LEGO store format having taken two years to design and perfect for an elevated shopping experience.”mThe store was unveiled through a ribbon cutting ceremony on 24 April. Customers can find the latest retail platform at the LEGO Certified Store in Phase 2, first floor of The Avenues Mall, or head to @legostoresme to find out more and play well.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By Shruthi Nair

The Frozen Chicken’ as Spinneys was fondly referred to back in the 

Continue Reading

August 8, 2022 | By Shruthi Nair

Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine