In a leading initiative towards community service Jeddah-based Red Sea Mall management has signed a corporation agreement with a philanthropy organisation Eta’am to raise food saving awareness.
Etaam intends to provide six food-saving booths at Red Sea Mall’s food court area to raise awareness, thereby eliminating food wastage and its negative consequences on religious, social, humanitarian, health and environmental level.
“The amount of food waste has exceeded 6,000 tons daily, 60% of which consists of food, only in Jeddah, according to statistic study published last month. Choosing to place our food saving booths at Red Sea Mall was due to our recognition that it is the biggest and most famous shopping mall in Jeddah. Therefore, launching our campaign from here will grant us to reach the widest range of audience, including from locals and expatriates,” says Majed Al Ghamlas, deputy executive manager of Eta’am.
The agreement is to include orientation on food preserving methods through awareness messages and training programmes, thereby cultivating a sense of responsibility and realisation among mall visitors in order to reduce the percentage of food waste and restrain environmental pollution as a result of food dump.
“All society members should cooperate and put a valid collaborative effort to stop this phenomenon, especially so we can donate the food waste directly to charity, instead of throwing it away,” adds Mohammad IB Alawi, CEO of Red Sea Markets Co., the owner company of Red Sea Mall.
“Our Islamic principles prevent us from reckless food wasting, teaching us to preserve our blessings. But due to high percentage of excess food in Jeddah, we decided to launch this initiative. We intend to continue our cooperation with Eta’am and invest in more such philanthropic initiatives to ensure positive benefits for mall visitors, and people of Jeddah,” Alawi concludes.
Consumers, investors, and other key stakeholders of fashion retail are at aMay 11, 2022 | By Zubina Ahmed
The eight edition of the Retail Leaders Circle MENA, convened more thatMay 5, 2022 | By Zubina Ahmed
Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot
Eid Al-Fitr is an occasion to gather with your friends and family
Leading retailer LuLu Group further strengthened its presence in the Emirate of
Jones the Grocer, the Australian gourmet grocer and café chain, announces further
What is a perfect healthy snack for Ramadan? An assortment of dried
With Ramadan almost at it’s first week, we are wondering where can
In spirit of the holy month, Amazon announced that it will contribute
As consumer behaviour is changing and the demand for delivery is expanding,
As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of
The Michelin Guide, a book published by the French tyre company that
As the UAE eases pandemic restrictions and encourages the renewal of business
Papa John’s International, Inc. has announced a new partnership with ENOC Group
Customers would most like to see future City Centre malls as spaces
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer
Leading Hypermarket retailer Carrefour – owned and operated by Majid Al Futtaim
GMG, a global well-being company retailing, distributing and manufacturing a portfolio of
Some 88% of consumers in UAE and KSA have revealed that they
Have you thought of a situation when retail stores will offer refill
LEGO Certified Stores – owned and operated by Majid Al Futtaim together
Swedish home furnishings giant IKEA, has announced the opening of its first
Shopping while earning money or getting returns from a part of your
The global online fashion market is now a $500 billion industry, with
Apparel Group expanded its footprint in Qatar, with the launch of 20
As consumers are becoming more aware of the impact of cosmetic ingredients