A new ultra-luxury, Italian-inspired shopping centre, the AlHazm retail project, targeting Qatar’s wealthiest residents is looking to launch by 2015-end.
Located near Al Markhiya and being developed by Al Emadi Enterprises, the QR3 billion AlHazm project will house several designer brands and high-end stores. It will feature a VIP floor with personal shoppers in addition to underground access for VVIP shoppers, offering them private access to shops and an auction and gallery space.
“AlHazm will not be just another mall, with our target audience being those people who don’t go to malls. We’re looking to cater to the Qataris who don’t shop in Doha. They go to Paris and Milan to buy clothes and accessories,” shares Soufiane El Ouazzani, AlHazm’s marketing director.
According to him, the company is eyeing for a year-end launch, which might get pushed maximum to the first quarter of 2016.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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