Majid Al Futtaim – the shopping mall, retail and leisure pioneer across the MENA region – has received a record number of donations during its annual ‘Make a Difference’ Ramadan initiative, which supports underprivileged families across the region.
The ‘Make a Difference’ initiative, now in its 10th year, encouraged people to donate books, toys, clothes and money via collection points across Majid Al Futtaim malls in Bahrain, Egypt, Lebanon, Oman and the UAE.
In total, more than 13,000 people contributed over 63,000 books, 46,500 toys and 52,000 kilograms of clothes, up from 36,000 kilograms in 2015. The company also received $84,868 in cash donations from customers, who were also able to contribute through Najm, Majid Al Futtaim’s Visa credit card.
Across the region, Majid Al Futtaim partnered with charitable organisations such as the Islamic Association in Bahrain, Life Makers in Egypt, Bassma in Lebanon, Dar Al-Atta in Oman and Red Crescent in the UAE. Working with these humanitarian aid partners, Majid Al Futtaim will now distribute the donations to families in need across the region.
“We would like to thank our customers and the public at large for celebrating the spirit of giving with us during the holy month of Ramadan. Their generosity has been tremendous and will be felt by all who benefit from it,” says Alain Bejjani, CEO, Majid Al Futtaim – Holding. “As a company, we are also delighted with the continued success of this initiative year after year and the opportunity to fulfill our commitment to create great moments for everyone, everyday.”
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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