Majid Al Futtaim creates Store of the Future in Mall of the Emirates


January 25, 2022 | By RetailME Bureau

Mall of the Emirates, owned and operated by Majid Al Futtaim, has announced the launch of its new ‘Store of the future’, which not only creates a more compelling and enjoyable shopping experience but also a simplified one. The first retailer to take over the cutting-edge space is THAT Concept Store, Majid Al Futtaim’s home-grown, luxury destination.

For the first time ever in the region, customers and visitors in Dubai will get the exclusive chance to interact with the unique, fully digital, and physical concept store. The store will elevate the traditional shopping experience by incorporating digital retail to introduce customers to a futuristic shopping journey. This will be created through five of Cisco’s core technology features: Digital Display Canvas, Lift & Learn, Magic Mirror, Beauty Mirror, and Store Analytics.

The arrival of the “Store of the Future” reflects a growing trend for greater in-store personalisation. Digital display screens will welcome customers into the store and will create an immersive atmosphere with the help of artificial intelligence and computer vision. The digital content on the screens will change based on anonymous facial analytics, such as gender and age group. This way every customer has a unique product discovery journey when they walk through the store.

“The retail industry is constantly evolving to meet the needs of customers worldwide. Creating a seamless, interactive, engaging, safe and personalised customer experience are five of the main drivers for this digital development. We’ve learnt over the past two years that everyone needs to feel comfortable and safe when visiting malls, which is why one of reasons that the “Store of the Future” was designed was to provide an experience that simplifies shopping and offers limited contact when compared to a traditional store. Renowned for our pioneering shopping malls, communities, retail and leisure experiences, we look forward to adapting this space for more brands to enjoy and continuing to change the face of retail by creating enriching, and memorable experiences for our customers, guests and employees alike,” said Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties.

Personalisation is enhanced through the Lift & Learn feature, which customises recommendations and displays a product’s information on screen once it is picked up by a customer from the shelf. Adding to the product discovery journey, the Magic Mirror helps customers browse a variety of products, which are available on online stores, through an embedded digital and interactive touch display.

Additionally, the Beauty Mirror limits the physical contact aspect of discovering beauty products and makeup by helping customers try them through augmented reality and interactive touch. The customer’s purchasing journey not only protects their health and wellbeing, but also ensures that they do not undergo the hassle of removing and reapplying makeup. This feature aims to support customers in making the best decision with the greatest ease when purchasing.

The store’s advanced technology leverages Wireless Infrastructure Location Service Analytics and intelligent cloud-based ceiling cameras to provide consumer behaviour insights and analytics. The number of visitors, demographics, footfall heatmaps, dwell times, sentiment analysis, store capacity, physical distancing, and facemask compliance are detected to elevate future experiences, and continue the efficient implementation of social distancing and safety rules.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




Download Images RetailME Magazine