Level Kids, a luxury fashion concept for children developed by the Dubai-based luxury retailer Chalhoub Group, is scheduled to open at Meraas’ City Walk on April 16.
Level Kids is part of the ‘Level’ master brand, offering a unique luxury experience in international curated category shopping, while being simultaneously dynamic and distinctive. The Level Shoe District, a luxury footwear concept, was the first-born into the Level family in 2012. With the launch of Level Kids, Level aims to add yet another single category concept specifically for children.
“Over the past six decades, we have built an intimate knowledge of the region and an understanding of our guest expectations. We are very excited about this new project, responding once again to a gap in the market and the demands and needs of our consumers. Our aim is to create a fashionable, wonderment, playful and quintessential destination for both the parents and their kids, which is set to become the international reference in the children’s luxury retail space,” says Patrick Chalhoub, co-CEO, Chalhoub Group.
Spread across 107,640 sqft, with more than 200 designer brands spread across three floors, Level Kids has an impressive selection of children’s wear, shoes, accessories, toys, furniture and specialised services. With every floor designed for a specific age group, children from 0-to-12 are fully catered for, not just in terms of luxury clothing, but also with interactive activities to create memorable experiences.
Start the journey on the ground floor and dive into the underwater world where dreamlike illusions change from solid to liquid, opaque to transparent, all the while enjoying premium brands like Fendi, Chloe, Burberry and many more.
Journey begins into the blossoming desert on the first floor, with rare and precious bursts of life and colour that are seen all around alongside a wide selection of contemporary brands.
Visitors can take a flight through skywalks and windmills, clouds and balloons and be lifted into a calm haven onto the second floor. It is the perfect environment where mother and baby can enjoy sweet serenity to shop layettes, toys or gifts for all ages.
Level Kids includes specialised services ensuring an enjoyable experience for not only kids but also parents through a spa, a photo studio, a room for birthdays and events, a classroom hosting a variety of activities, a VIC room (Very Important Child), a concierge, a Palace Garden where kids can dress up as their favourite prince or princess and transform into the character of their dreams, a fancy dress atelier, a tailor, stylists, a kid’s play area in addition to a custom gifting area. The store will also feature two internationally renowned restaurants – Aubaine and La Pâtisserie des Rêves.
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