Dubai-based real estate developer and retail and leisure operator Majid Al Futtaim’s flagship luxury destination Mall of the Emirates has opened four new luxury fashion boutiques.
As part of the mall’s phased redevelopment on Level 1, Mall of the Emirates has welcomed Saint Laurent, Marni, Jimmy Choo and Alexander McQueen boutiques to the modern and stylish fashion avenue. Phase two of the store openings, scheduled for next month, will add another five brands to the area including Etro, Marc Jacobs, Polo Ralph Lauren, Brunello Cucinelli and MCM.
“We are thrilled to introduce the enhanced luxury precinct on Level 1, which has created another renewed fashion destination and incredible focal point for new premium brands at Mall of the Emirates. This contemporary area compliments the recent Evolution 2015 expansion and provides the perfect location to house such prestige fashion labels. With larger store fronts and elegant architecture, the contemporary avenue is the perfect backdrop to introduce international brand concepts to our shoppers,” says Hussain Moosa, associate director, Mall of the Emirates.
“As with all our mall activities be it structural enhancements, store openings, events or promotions our vision of creating great moments for everyone, everyday steers the way to ensure we deliver the best shopping experience for our visitors,” he adds.
The newly opened flagship Saint Laurent store concept is ‘a physical embodiment of the brand’s realigned visual identity’. The boutique emphasises on rich, noble materials, generous proportions and architectural clarity. The simplicity bestows an air of serene, contemporary luxury and with 1930’s art deco elements the store resembles an art gallery space with its signature avant-garde style. The Saint Laurent flagship houses the widest assortment on men’s and women’s merchandise in the region.
The new boutique by sought-after British luxury brand, Alexander McQueen is the first in the UAE to feature the brand’s new retail design concept conceived by Sarah Burton, creative director at Alexander McQueen. Divided into three main areas – handbags and shoes; men’s ready-to-wear and accessories; and women’s ready-to-wear and accessories – customers will be able to shop from the seasonal collections as well as classic items such as the iconic skull scarves and knuckle box clutches.
The beautiful Jimmy Choo store has now reopened on Level 1 – the first one in the Middle East to house both the men’s and women’s collections. The newly renovated store brings the Mall of Emirates boutique up to date and continues the global unveiling of the new Jimmy Choo store concept designed in partnership with David Collins Studio, which features a complete collection of men’s and women’s shoes, handbags, small leather goods, sunglasses, eyewear and fragrances.
Marni, the Italian fashion brand founded by Consuelo Castiglioni in 1994 completes the first phase of the precinct’s new offerings. Known for its quirky, feminine and elegant aesthetic, Marni’s new boutique features the new store concept initially launched with the Marni Montenapoleone flagship store in Milan, bringing together diverse geometries in a harmonious mix of forms, materials and moods that embody the brand’s aesthetic language. The boutique will offer a comprehensive selection of Marni’s seasonal ready-to-wear, accessories, footwear and handbag collections for women.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
The Sultanate’s largest shopping destination, Mall of Oman, which opened its doors
Dubai Outlet Mall has announced a strategic partnership with Lulu Group to
UAE-based REDTAG will launch its specialized, new outlet in City Centre Deira
UAE-based Al-Madina Group opened two new projects, Crown Mall and Mango Hypermarket,
UAE-based REDTAG has launched its latest retail outlet on at Doha’s City Center
UAE-based Carrefour has opened a new store at the world’s busiest international
FILA has opened its new futuristic flagship store in Dubai Mall. The 158m²
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Emerging technologies and IT integration in businesses have been taking place for