To boost its marketing and communications efforts ahead of the completion of its major redevelopment project, BurJuman Centre has roped in BPN as its media buying agency.
The move is aimed at to fully reflect the mall’s evolution into a complete family shopping destination that offers visitors access to all they need at one destination.
BurJuman is going through an important phase in its expansion that aims to substantially improve its customer value proposition, with 150 new stores set to be added to the mall’s retail mix in 2015 along with a 14-screen multiplex and new entertainment, leisure and dining attractions.
“We are pleased to confirm our appointment of BPN as our media buying partner after a competitive pitch process. BPN offered us an integrated communication solution that aligned with our media planning and buying needs. We are impressed with the quality of BPN’s proposal and we look forward to working closely with their team as we enter a new chapter for the mall,” says Leigh Regan, COO, BurJuman.
Antonio Boulos, VP (Operations-MENA) for BPN, says: “As a longstanding landmark in Dubai’s retail community, BurJuman has real brand cachet and we’re looking forward to joining forces with the team to grow this appeal further. In the coming months our focus is to create an innovative communication platform that will help reinforce the mall’s reputation as a complete family shopping destination.”
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME Bureau / 
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
/ 
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
The rapid pace of retail development in Saudi Arabia has created opportunities
From coffee chain to premium fragrances and jewellery, several brands including Costa
Situated on the northern western tip of Saudi Arabia’s Jeddah the Red
Abu Dhabi based Dalma Mall won 8 prestigious awards for retail and
The Dubai Shopping Malls Group (DSMG) has announced the return of its
An investment partnership has brought together the Red Sea Markets Company and
Dubai’s newest lifestyle and shopping destination Silicon Central – under the portfolio
Line Investments & Property LLC, the shopping mall and management division of
This month Dubai’s Italian themed Mercato mall will complete two decades since
Majid Al Futtaim’s shopping mall City Centre Mirdif has launched a two-week
UAE-based retail conglomerate Landmark Group’s children’s concept Babyshop has opened a new
Previous Article
