BurJuman appoints BPN as media buying agency


November 20, 2014 | By RetailME Bureau

To boost its marketing and communications efforts ahead of the completion of its major redevelopment project, BurJuman Centre has roped in BPN as its media buying agency.

The move is aimed at to fully reflect the mall’s evolution into a complete family shopping destination that offers visitors access to all they need at one destination.

BurJuman is going through an important phase in its expansion that aims to substantially improve its customer value proposition, with 150 new stores set to be added to the mall’s retail mix in 2015 along with a 14-screen multiplex and new entertainment, leisure and dining attractions.

“We are pleased to confirm our appointment of BPN as our media buying partner after a competitive pitch process. BPN offered us an integrated communication solution that aligned with our media planning and buying needs. We are impressed with the quality of BPN’s proposal and we look forward to working closely with their team as we enter a new chapter for the mall,” says Leigh Regan, COO, BurJuman.

 

Antonio Boulos, VP (Operations-MENA) for BPN, says: “As a longstanding landmark in Dubai’s retail community, BurJuman has real brand cachet and we’re looking forward to joining forces with the team to grow this appeal further. In the coming months our focus is to create an innovative communication platform that will help reinforce the mall’s reputation as a complete family shopping destination.”

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