Images RetailME January- 2020

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Experiential brick-and-mortar, robust e-commerce and engaging mobile app – these are at the forefront of omnichannel retailing. However, digital transformation journeys in the retail industry are not restricted to these areas alone. It encompasses much more to deliver a seamless shopping experience. High on the retailers’ agenda are faster fulfilment, greater personalisation and building a more in-depth relationship with customers. On the part of customers, better communication with brands they like; more and more choice; and smarter buying experiences, including social commerce, will be high on the agenda.

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