Part of F&B holding group AWJ Investments, Middle Eastern street food brand Operation: Falafel is gearing up expansion in Saudi Arabia in 2018. Plans to expand follow suit from the brand’s successful launch in KSA in October, with its first branch in Riyadh’s Rubeen Plaza. Operation: Falafel’s next destination is Dammam as it partners with ETE Group for the Al Shatea project in the eastern region.
To cater to the Saudi audience, new and creative dishes were added to the menu. A play on traditional Saudi Kabsa, topped with either Chicken Shawarma or Beef Shawarma, and a 37cm chicken shawarma, aptly titled ‘Al Emlaq’ which translates to ‘giant’, are just a few of the new menu additions that the region can and will be able to indulge in. ‘Shakkelha’, which is a 15-sandwich bundle including 5 chicken shawarmas, 5 beef shawarmas and 5 falafel pitas, has also been added to the menu for Saudi, along with popular UAE menu items including crispy falafel, fresh salads, freshly baked manaeeesh, wraps and shawarmas.
“Introducing our beloved neighbours to the Operation: Falafel menu was the ideal pathway for us to tread on international grounds with aims for expansion,” says Manhal Nasser, group CEO, AWJ Investments. “Our goal is to open four more branches in Saudi Arabia by the end of 2018 and hopefully, cross over international waters to spread the word on delicious, affordable Middle Eastern cuisine.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Tableside theatre, burrata cracked over butter chicken, a Laal Maas Cigar —
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Previous Article
