Obi Mobiles forays into East Africa, commits to make technology accessible to more people


April 13, 2015 | By RetailME Bureau

After its successful launch in the Middle East last year, Obi Mobiles, the technology brand co-founded by veteran marketer and former Apple CEO John Sculley, forayed into the East Africa market last month. Targeting the young and aspirational smartphone users, Obi devices have already resonated well in both Kenya and Tanzania as the brand plans to expand to other African markets over the next few months.

“Consumers are increasingly looking to upgrade from feature phones to smartphones. However, the high cost of investment in state-of-the-art devices is a huge deterrent for a large number of aspirational buyers. At Obi Mobiles, we believe in ticking the right boxes in terms of superior design and quality at desirable price points. With the support of strong channels that reach every segment of the market, we are confident that we can add immense value to the African smartphone market,” asserts Amit Rupchandani, managing director, Obi Mobiles EMEA.

“We are charting out our entry in to the East Africa market currently. The aim is to rapidly grow in the region by forging synergies with effective channel partners. Obi Mobiles will continue to expand extensively through 2015, with Africa, Latin America and the former CIS region on our list of priority markets. By the end of the year, we aim to be in 70 emerging markets globally.”  

In line with Sculley’s vision that technology shouldn’t be cloaked by jargon or remain inaccessible to a large number of people due to a high cost entry barrier, the new Android smartphones launched by Obi Mobiles offer best-in-class Silicon Valley technology at very competitive price points, thereby ensuring a greater number of people can benefit from the resulting connectivity and opportunities.

“Our commitment to African markets extends beyond selling Obi Mobiles. As a technology investor, I have been impressed by the range of talent in Kenya and Tanzania. I have had the privilege of spending quality time with some very bright and promising young people at iHub in Kenya and the Young Presidents’ Organisation (YPO) in Tanzania. The potential for growth is immense and it will be an honour to work with these up and coming entrepreneurs,” Sculley observes while announcing that his VC firm Obi Ventures would invest in select East African entrepreneurs, and that he would extend Obi Ventures to other countries in Africa as the brand establishes itself there.

“We are expecting an explosion of ICT services in Kenya, and it is devices such as Obi Mobiles that will support them,” adds Francis W Wangusi, director-general of the Communications Authority of Kenya.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau




Download Images RetailME Magazine