Jumia Shopping Festival to boost e-commerce in Egypt


April 14, 2014 | By RetailME Bureau

Jumia Egypt announced the launch of the first edition of ‘Jumia Shopping Festival’, the first online shopping festival in Egypt that brings together top brands in all categories – electronics, home and kitchen, health and beauty and others. The festival is scheduled to take place from April 10-to-12. Over those ten days, Jumia visitors will encounter discounts up to 80% across different categories that they can avail by making purchases from home, office or even by using their phone, through Jumia’s mobile app or the website.

This initiative aims to increase the rate of online shopping and users in Egypt stressing on the idea that online is not only the new way of shopping, but the new way of living. Moreover, with many first-time online shoppers expected to log in, brands and companies are targeting the acquisition of more and more new customers.

“With thousands of new Internet users in Egypt every month, Jumia Shopping Festival will be the biggest platform seen in Egypt until now for awareness raising about the usability and practicality of online shopping. With this initiative we are not only increasing the number of online shoppers in Egypt, but also fuelling the growth and sales of local and international companies helping them with brand visibility and traffic,” says Mattia Perroni, CEO at Jumia Egypt. Commenting on the initiative, Ahmed Elfiky, online marketing manager at Jumia Egypt, adds, “We are excited about this first Jumia Shopping Festival and hopeful of achieving an impressive number of sales and traffic. This will benefit Jumia, the brands and companies, the users and the e-commerce industry as a whole.”

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