Google is looking to dabble in the bricks-and-mortar retail space with a shop-in-shop concept in partnership with Dixons Carphone, UK-based electrical and telecommunications retailer. The first Google shop has been launched in Currys PC World on Tottenham Court Road.
The 915 sqft Google is being used to display its range of Android phones, tablets, Chromebook laptops and Chromecast devices. Visitors will also be given the opportunity to interact with Google software, with installations including a giant wall that allows a shopper to zoom in anywhere on Google Earth. That’s not all. There’s a ‘doodle wall’ encouraging people to use digital spray cans to create their own take on the Google logo, while a pod will provide a place for customers to watch Google Play Movies or YouTube. Additionally, the Google shop will also provide classes on keeping secure online and teaching children the basics of coding.
“Devices are changing and coming in different shapes and sizes. The pace of innovation has been very fast. But in retail people are buying devices in much the same way. Our attempt is to redefine the experience – we want people to have fun,” says James Elias, Google UK marketing director.
Google will also roll out concession in Currys PC World megastores in Fulham and Thurrock in the coming weeks and could eventually expand these three concessions, of course after testing the concept to see if there is consumer demand for Google stores. “This will be a new and innovative way for customers to engage in store, interacting with the immersive technology as well as having fun while learning,” adds Currys PC World senior project manager Ainsley Sykes.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Majid Al Futtaim has been at the forefront of using emerging
Amazon has announced the creation of 1,500 direct and indirect jobs across
Saudi-based luxury retailer, AlMalki Group recently revealed the key elements that is
NFTs and Blockchain technology are two of the most talked-about digital topics
Dragon Mart, the world’s largest Chinese trading hub outside mainland China, has
Alshaya Group this week celebrated the ‘go live’ of its 100th online
UAE-based GMG is embarking on a wide-ranging digital transformation project that will enhance its
Jumbo, the second largest supermarket chain in the Netherlands, is part of the
Remember the teleshopping channels on cable TV or the long home shop
Words by Joanne Joliet, Head of Worldwide Fashion & Apparel at Amazon
Amazon.ae recently announced the launch of Amazon Warehouse for customers in the
UAE-based BFL (Brands for Less) Group recorded a 56 per cent growth