LG Electronics unveils new brand identity

LG Electronics has unveiled a new, dynamic and youthful brand identity with an aim to communicate actively with customers across generations and regions

The brand’s new direction reiterates its core values of ‘Uncompromising Customer Experience,’ ‘Human-Centred Innovation’ and ‘Warmth to Power a Smile.’ The brand slogan ‘Life’s Good’ encompasses the message of how the company enables its customers to enjoy a quality life with LG products, services and communication while contributing positively towards the future of the planet.

The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image. In the digital space the company’s symbol will come to life engaging customers with a new level of expressiveness. For example, the brand symbol composed of the letters ‘L’ and ‘G’ can perform eight unique motions including nodding, spinning and winking. With its new capabilities the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

LG’s new brand strategy not only strengthens the company’s unique identity but signals its willingness and capacity to evolve with generations along with its commitment to innovating customer experiences around the globe.