Zebra Technologies Corporation – one of the market leaders in rugged mobile computers, barcode scanners and barcode printers enhanced with software and services to enable real-time enterprise visibility – have announced new retail solutions designed to help retailers outperform their competition, elevate customer experience and strengthen their operations on the side-lines of the on-going National Retail Federation (NRF) Annual Convention & EXPO.
Among the new solutions on display at NRF are the MC3300 handheld computer series and the VC80x vehicle-mount mobile computer providing organisations with a complete portfolio of Android-based mobile computers to meet their business needs from the front of the retail store to the distribution centre or warehouse. The Android-based MC3300 and VC80x mobile computers are fortified with mobility DNA to help simplify the deployment and application development required to transition from legacy Windows-based mobile investments.
Zebra have also announced the ZD420d/ZD620d direct thermal printers enhanced by print DNA featuring the latest Link-OS 5.0 enterprise printer operating system for a superior printing experience.
“Retailers require real-time visibility across all purchasing channels to ensure they have what the shopper wants, when and where they want it or shoppers will buy somewhere else and may never come back. At NRF, Zebra will showcase solutions that deliver visibility and actionable insights into retailers’ customers and inventory from the point of sale to the distribution centre – enabling retailers to make smarter decisions that help them grow their business, acquire new customers and gain a competitive advantage,” says Jeff Schmitz, chief marketing office, Zebra Technologies.
Target Corporation will be demonstrating at Zebra’s NRF booth how the retailer has leveraged a single device to elevate the in-store shopping experience for its guests. By using Android- based TC51 mobile computers for multiple applications that compute at the edge, both in stores and distribution centers, Target is elevating their team member experience with a high-level of connectivity that improves productivity and guest satisfaction.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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