Yas Mall to celebrate four-day Brazilian Festival


February 20, 2018 | By RetailME Bureau

Abu Dhabi-based Yas Mall, in partnership with the Arab Brazilian Chamber of Commerce and the Brazilian Embassy in Abu Dhabi, is set to celebrate a four-day Brazilian Festival from February 22-25. This festival aims to bridge the gap between the Arab nations and Brazil through social and cultural interactions.

There will be lively samba performances and colourful pop-ups offering artistic Brazilian gifts and delicious Latin American food at the Town Square of the mall. A first in the region, the Brazilian equivalent of Mickey Mouse, cartoon character Monica & Friends will visit Yas Mall to amuse children of all ages with their imaginative and funny performances. Joining Monica will be local children’s favourite character, Majid.

Commenting on the festival, Fernando Luis Lemos Igreja, Brazilian Ambassador to the UAE, says, “It is a wonderful opportunity to have in Abu Dhabi such significant representation of the Brazilian culture – festival, sports and Turma da Mônica, among the presence of important companies of different sectors. I am sure this event will give Abu Dhabi some taste of our Brazilian culture.”

“We are proud to partner with Yas Mall in bringing Brazil closer to the Middle East through these lively activities which will surely entertain visitors and allow them to experience a slice of the Brazilian culture. We are positive that such initiatives create an atmosphere of friendship and camaraderie that is essential to maintain good relations especially in countries like the UAE which enjoy a wide variety of cultures from many nationalities,” adds Rubens Hannun, president, Arab Brazilian Chamber of Commerce.

“The Brazilian Carnival is known all over the world for its amazing dances, colourful costumes and pulsating atmosphere. At Yas Mall we wanted to inject some more fun and entertainment into our 2018 calendar. We are proud to be working with the Arab Brazilian Chamber of Commerce and the Brazilian Embassy in Abu Dhabi to show our visitors what an authentic Brazilian Festival is like,” states Saoud Khoory, general manager, Yas Mall.

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