The Sustainable City, one of the fully operational sustainable communities in Dubai developed by Diamond Developers, has announced its goal to reduce the consumption of single-use plastic (SUP) within the community by 90% as early as next year.
The Sustainable City’s phase-out of SUP – a significant environmental polluter with a lasting ecological footprint – will target plastic bags, straws, balloons, cutlery, soda and water bottles and food packaging.
“While plastic is integral to lives, people often tend to forget that plastic pollution is also one of the most damaging to our ecosystem,” says Faris Saeed, CEO of Diamond Developers. “The Sustainable City’s goal to reduce single-use plastic consumption by 90% by 2020 underlines our commitment to promoting a sustainable environment and reducing our ecological footprint to secure a greener and cleaner nature for future generations. We believe it is important to act decisively – and now – to achieve our goals. By involving all our community members, this initiative supports the global efforts to combat climate change, the green vision of the UAE and the Dubai Plan 2021, and will help avoid plastic waste pollution by inspiring behavioural change.”
The Sustainable City has already taken significant steps to reduce single-use plastic. The use of SUP is banned in the offices of Diamond Developers and The Sustainable City Visitor Centre, and the company has tasked its research division, SEE Institute, to assist the commercial outlets in the phase-out by refusing and replacing the most prevalent SUPs.
As part of the roadmap, the first milestone is to achieve the reduction in the use of SUPs by 50% in the coming three months (by September 1, 2019). This will accelerate the journey towards achieving the goal of 90% reduction in SUP usage by January 1, 2020.
To support the community towards SUP phase-out, water fountains will be set up by The Sustainable City in common areas and the gym – which will eliminate the use of plastic water bottles and single-use cups. All restaurants will be requested to offer filtered water to their guests and remove plastic bottled water from their menus with some already commencing it.
Several community initiatives have been promoting awareness and engagement in SUP usage reduction. Among these is the Boomerang Bags project. Run by residents, the project produces shopping bags from used fabric, and encourages residents to stop using plastic shopping bags in favour of fabric bags.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
An investment partnership has brought together the Red Sea Markets Company and
Dubai’s newest lifestyle and shopping destination Silicon Central – under the portfolio
Line Investments & Property LLC, the shopping mall and management division of
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
This month Dubai’s Italian themed Mercato mall will complete two decades since
Majid Al Futtaim’s shopping mall City Centre Mirdif has launched a two-week
UAE-based retail conglomerate Landmark Group’s children’s concept Babyshop has opened a new
Dubai’s new lifestyle and shopping destination Silicon Central signs up five brands
Sunset Hospitality Group (SHG) has announced a partnership with award-winning Italian restaurant
UAE-based retail group Brands For Less Group (BFL) launched its first shopping
The UAE e-commerce market is expected to reach $9.2 billion in 2026,