The Face Shop rethinks shopping experience

June 1, 2020 | By Rupkatha B

All-natural Korean beauty brand, The Face Shop – part of Al Ghurair Retail – has opened its new concept store in Mall of The Emirates, offering a unique shopping experience combining physical and digital elements. Located on the first floor of the mall, the 600-sqft store reflects a shift in the brand’s omnichannel strategy.

Also read: Retailing in the ‘blended’ consumption era

As global retail has undergone a major shift in the past few months, The Face Shop realises the importance of customer safety and the need to offer an engaging shopping experience. As such, The Face Shop has adopted several precautionary measures. One of the initiatives is the use of mobile POS (point of sale) to communicate product information and respond to shopper queries.

With the mobile POS, The Face Shop is able to execute a more personalised and dedicated experience using the latest technology available. It will enable customers to minimise physical contact, while enjoying a more interactive session. The approach will be replicated within the store’s checkout touchpoints as well. This is a first-of-its-kind initiative undertaken by The Face Shop at Mall of the Emirates, which will be implemented across the brand’s stores in the UAE and globally later in the year.

But, is it a bold decision to open a new store now, amidst uncertainty and low footfall?

“These are unprecedented times with many unknows. But we surely can’t lose sight of our big vision,” responds Shakil Chaudhry, general manager, Al Ghurair Retail. “We are doing everything to overcome multiple challenges by understanding and adapting. The Face Shop is an amazing brand and a perfect fit for Mall of the Emirates, where we look forward to achieving years of success.”

In a changing retail environment, The Face Shop understands the heightened importance of an efficient and effective omnichannel shopping experience. The brand tracks customer journey through all physical and digital touchpoints working towards connecting each step to offer an enjoyable shopping experience. “It’s an area that we continually evaluate as we develop our physical stores and e-commerce business,” states Chaudhry.

When asked how the definition of state-of-the-art store has changed due to the on-going crisis, Chaudhry observes, “Store designs are changing but not so much to do with the crisis, which will eventually pass. Generally speaking, brands are either embracing technology or becoming more emotional in design. For us, it’s about putting the customer first, ensuring we understand their needs, while keeping at heart the brand identity.”


For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.




Previous Article Next Article


Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau

Download Images RetailME Magazine