Superbrands title to go to 64 UAE brands


September 10, 2017 | By RetailME Bureau

Superbrands, the independent authority and arbiter of branding, announced it will host its annual tribute event to honour and recognise 64 of UAE’s strongest brands on September 17. At the event, Superbrands will also announce the ‘Brand of the Year’ award and unveil the 13th edition of the Superbrands book, which includes a two-page profile of each of the Superbrands.

“Marketers have always had to juggle two seemingly contradictory goals – making their brands distinctive and making them central in their category. Being acknowledged a Superbrands helps strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category. This year has seen an unprecedented number of local brands making it to the Superbrands list with a few new entrants in the market, in addition to internationally recognised brands,” says Mike English, director, Superbrands Middle East.

After carefully filtering through the selection list set by the Superbrands Council, over 2,000 senior managers and marketing professionals were invited to vote for candidate brands. More than 2000 brands in the UAE were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.

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