Global coffee chain Starbucks continues to try new things to strengthen human connections. Every initiative touches back to impact the partners and customers. There is an emphasis on learning rather than success or failure. And at the centre of it all is a focus on human connection.
“As human beings, we were meant to interact with one another. It’s how we get energy. It’s how we get support when we’re dealing with adversity. It’s how we share joy and successes in our lives. I think one of the common themes going forward is finding ways to create a human connection,” said Starbucks CEO, Kevin Johnson.
Starbucks positions itself as a warm and welcoming “third place,” a space other than work and home that provides chances to share a cup and connect. From the very start, the company has aimed to “inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time,” Johnson said, quoting the company mission statement.
He also highlights the importance of technology to free up more time for partners to be able to spend with customers. “So far, so good; customer connections are at an all-time high,” Johnson shared, with increases in customer occasions and tickets.
Starbucks is indeed working to build better human connections and create better communities around the world. From running a FoodShare programme in the US, delivering eligible unsold food to non-profits organisations to providing economic opportunity in underserved rural and urban communities through Community Store Program initiative. From addressing important issues such as becoming a resource-positive company, “aspiring to give more than take from the planet,” to mental health awareness.
As Starbucks is gearing up to celebrate its 50th anniversary in 2021, the company is also paying close attention to honour and preserve certain things from the past – including mission, values and the importance of human connection. “And we have to dream about the future boldly,” Johnson stressed.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
British retailer Marks & Spencer has brought its pop-up store experience to Dubai
Deliveroo, the on-demand food delivery service in the UAE, has unveiled its
Extravagant, conceptual, great food and views are some of the ways that
Al Qana, the waterfront social dining and entertainment destination in Abu Dhabi,
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Food trucks may have seemed like a good idea at the time,
British retailer Marks & Spencer, operated by the Al-Futtaim Group has announced
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching