#socialdistancing is the need of the hour

Rupkatha Bhowmick

Are we maintaining enough distance? That’s a key and critical question, as every country, every business and every individual is battling to contain the spread of COVID-19 in our own ways.

Social or physical distancing – which implies certain actions undertaken by public health officials to curb the spread of highly contagious diseases – is unquestionably the need of the hour.

Several measures are being taken around the world to ensure social distancing. World leaders like Canadian Prime Minister Justin Trudeau to Edouard Philippe, Prime Minister of France are reiterating the importance of social distancing and urging people to be conscious and careful. In a recent Tweet, the Crown Prince of Dubai, HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum has emphasised that social distancing is “not a matter of choice”…“it is a critical demand.”

Twitter post by HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum

Retail businesses too are endeavouring to drive home the importance of social distancing through their campaigns, logos and initiatives. Here is a look:

Nike: Sportswear & apparel company Nike is stressing on the importance of “playing as one team” but indoors.

Coca-Cola: The Coca-Cola Company chose to display its social distancing message – with gaps in it’s otherwise tightly connected logo – at Time Square, New York.

McDonald’s: Global fast food chain McDonald’s states “a little social distance can go a long way in keeping our communities safe and healthy.”

KidZania Doha: In a LinkedIn post, KidZania Doha communicated that “Distancing today helps us get ready for a better world tomorrow.”