Sheraa and Endeavor sign MoU to support start-ups


February 25, 2019 | By RetailME Bureau

The Sharjah Entrepreneurship Center (Sheraa) – a non-profit government organisation that supports entrepreneurs – and Endeavor, a global non-profit pioneering in the high-impact entrepreneurship movement, have signed a memorandum of understanding (MoU). The MoU reinforces both organisations’ commitment to support entrepreneurs and build key networks across the region.

The MoU was signed by Najla Al-Midfa, CEO of Sheraa, and Badr Jafar, chairman of Endeavor UAE and CEO of Crescent Enterprises, which will help to establish collaborative mechanisms, enabling both organisations to support high growth scalable start-ups at different stages of their journey.

Commenting on the MoU, Al-Midfa says, “Sheraa and Endeavor have a shared mission to support entrepreneurs as they grow their global impact. This partnership enables us to work together to cultivate a pool of high-impact start-ups that contribute to innovation and job creation, and would eventually gain access to Endeavor’s prestigious network. As our partnership continues to evolve, we look forward to seeing this collaboration lead to a thriving, accessible entrepreneurship ecosystem and increased job creation across the region.”

“Scale-ups can significantly contribute to the economies within which they operate, but their needs for support are different from other SMEs given the unique challenges they face,” adds Jafar. “Sheraa has been committed to supporting early-stage start-ups and we are proud to be partnering with them to build on their work and continue to support entrepreneurs as they rapidly grow their businesses to the next level. By giving entrepreneurs access to an unparalleled global network of mentors, Endeavor supports entrepreneurs to transform communities, create quality jobs and inspire future generations of founders.”

In addition, under the agreement, Sheraa, represented by Al-Midfa, has joined Endeavor UAE’s board of directors to better align their collaboration.

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