Shawarmer’s 80th location opens in King Khalid International Airport


July 17, 2018 | By RetailME Bureau

Saudi Arabia-based Innovative Foods, Inc. announced the opening of the 80th Shawarmer restaurant in the Kingdom with its first-ever airport installation in Riyadh’s King Khalid International Airport (KKIA) Terminal 5.

The KKIA location marks the sixth new Shawarmer restaurant that Innovative Foods has opened this year. That includes two new Shawarmer restaurants in Mecca as well as further expansion into Saudi’s Eastern Province. In addition, Innovative Foods was recently awarded rights to develop a new Shawarmer branch in King Abdul-Aziz International Airport in Jeddah, which is scheduled to open at the end of summer 2018.

Shawarmer has expanded from one location in Riyadh to 80 restaurants in 19 cities across the Kingdom. Overall Innovative Foods with Shawarmer and its other brands now employs more than 1,000 people, with more than 32% representing Saudi nationals.

“With Shawarmer, we believe we have captured a model that truly resonates with our Saudi customers. From day one, our focus has been on the shawarma as the hero of our menu. But it’s always been with a modern interpretation, experimenting with and introducing new variations in our hand-made sauces, marinades, fresh ingredients and signature sandwich styles that make Shawarmer as truly unique as it is authentic,” says Abdulmohsin Al-Rabiah, co-founder and CEO of Innovative Foods.

“That’s why we expect the new Riyadh King Khalid Airport restaurant to be a big success for us. We wanted to be in the domestic terminal where we believe the great growth we are seeing in Saudi nationals traveling within the Kingdom will enable us to broaden our exposure and introduce Shawarmer to a much larger customer base,” he adds.

Innovative Foods was founded by Saudi entrepreneurs, Al-Rabiah and long-time friend Ahmad Al Rasheed with two additional partners, opening their first restaurants in Riyadh in 1992 while still attending King Saud University. They launched Shawarmer in 1999, which they see as having great potential for expansion not only in Saudi Arabia’s growing fast-casual restaurant market but also in key regional and international markets.

“We are very optimistic about the continued economic growth opportunity of Saudi Arabia under our current leadership and Vision 2030. We are seeing that translate into a strong Saudi quick-serve restaurant industry,” states Innovative Foods co-founder Al Rasheed.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine