Shawarmer’s 80th location opens in King Khalid International Airport

July 17, 2018 | By RetailME Bureau

Saudi Arabia-based Innovative Foods, Inc. announced the opening of the 80th Shawarmer restaurant in the Kingdom with its first-ever airport installation in Riyadh’s King Khalid International Airport (KKIA) Terminal 5.

The KKIA location marks the sixth new Shawarmer restaurant that Innovative Foods has opened this year. That includes two new Shawarmer restaurants in Mecca as well as further expansion into Saudi’s Eastern Province. In addition, Innovative Foods was recently awarded rights to develop a new Shawarmer branch in King Abdul-Aziz International Airport in Jeddah, which is scheduled to open at the end of summer 2018.

Shawarmer has expanded from one location in Riyadh to 80 restaurants in 19 cities across the Kingdom. Overall Innovative Foods with Shawarmer and its other brands now employs more than 1,000 people, with more than 32% representing Saudi nationals.

“With Shawarmer, we believe we have captured a model that truly resonates with our Saudi customers. From day one, our focus has been on the shawarma as the hero of our menu. But it’s always been with a modern interpretation, experimenting with and introducing new variations in our hand-made sauces, marinades, fresh ingredients and signature sandwich styles that make Shawarmer as truly unique as it is authentic,” says Abdulmohsin Al-Rabiah, co-founder and CEO of Innovative Foods.

“That’s why we expect the new Riyadh King Khalid Airport restaurant to be a big success for us. We wanted to be in the domestic terminal where we believe the great growth we are seeing in Saudi nationals traveling within the Kingdom will enable us to broaden our exposure and introduce Shawarmer to a much larger customer base,” he adds.

Innovative Foods was founded by Saudi entrepreneurs, Al-Rabiah and long-time friend Ahmad Al Rasheed with two additional partners, opening their first restaurants in Riyadh in 1992 while still attending King Saud University. They launched Shawarmer in 1999, which they see as having great potential for expansion not only in Saudi Arabia’s growing fast-casual restaurant market but also in key regional and international markets.

“We are very optimistic about the continued economic growth opportunity of Saudi Arabia under our current leadership and Vision 2030. We are seeing that translate into a strong Saudi quick-serve restaurant industry,” states Innovative Foods co-founder Al Rasheed.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine