Italian luxury design and furniture concept Poltrona Frau Group ME launched a showroom on Jumeirah Road in Dubai. A two-storey hub for contemporary furniture and home to the best of Italian design, the new showroom is the embodiment of its brands with Poltrona Frau’s craftsmanship, Cassina’s modern and quality design and Cappellini’s avant-garde products.
This timeless project, curated by Giulio Cappellini who is the art director of the Italian design firm Cappellini, emphasises the quality of this design destination, which aims to make an impact on the local and regional architecture, along with the local design community and residential clients. The building is characterised by precious materials such as marble and brass, which reflect the shades of the local landscape, bringing together the key elements of the three design led brands.
Inaugurating the showroom were Cassina’s art director, Patricia Urquiola, along with architect and designer, Roberto Palomba from Poltrona Frau.
“Thanks to this unique opportunity, Poltrona Frau Group ME confirms its esteemed position in the UAE and Middle East, where it has been both influential and inspirational, particularly in recognising the tremendous potential of this dynamic and quality driven market,” states Samer Al Isis, CEO of Poltrona Frau Group ME.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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