PAYFORT, an Amazon company, has announced the launch of the #StartUpStayUp initiative which aims at supporting start-ups and small-to-medium sized businesses (SMB) across the UAE, Egypt and Saudi Arabia.
PAYFORT has invited more than 100 of its start-up and SMB merchant partners to benefit from the initiative which aims to support them in increasing traffic to their online sites and boosting their revenues. PAYFORT will fund a three-month digital marketing campaign worth AED1 million across multiple media channels – including organic, paid and influencer social campaigns, video content production, e-mail marketing campaigns, and internal marketing promotions. The #StartUpStayUp initiative will also provide all participating merchant partners with increased brand exposure through being featured on PAYFORT’s digital channels.
In addition to this awareness campaign, PAYFORT will waive off the maintenance fee for all start-ups and SMBs. The initiative targets start-ups from more than 10 categories – including, grocery, food & beverage, home services, fashion, beauty, entertainment, health & fitness, automotive and e-learning. The campaign has been launched in the UAE and will roll out in Egypt and Saudi Arabia.
“PAYFORT has always strived to be helpful and provide immediate value to small businesses by supporting their payment processes online,” said managing director, Omar Soudodi. “The PAYFORT team understands that this is a critical time for many start-ups and SMBs. With #StartUpStayUp, we aim to help as many businesses as we can to accept payments online quickly and improve cash flow.”
For this endeavour, PAYFORT has joined forces with leading banks in the region – including Emirates NBD Bank in the UAE, Commercial International Bank (CIB) in Egypt and The Saudi British Bank (SABB) in Saudi Arabia – to promote the campaign to their customers through an integrated approach to reach more than five million people.