Organisations to deliver hyper-personalised experiences in the post-digital era


April 22, 2019 | By RetailME Bureau

The enterprise is entering a new “post-digital” era, where success will be based on an organisation’s ability to master a set of new technologies that can deliver personalised realities and experiences for customers, employees and business partners, states Accenture Technology Vision 2019. This annual report from Accenture predicts key technology trends that will redefine businesses over the next three years.

According to this year’s report, “The Post-Digital Era is Upon Us – Are You Ready for What’s Next?,” the enterprise is at a turning point. Digital technologies enable companies to understand their customers with a new depth of granularity; give them more channels with which to reach those consumers; and enable them to expand ecosystems with new potential partners. But digital is no longer a differentiating advantage, it’s now the price of admission.

In fact, nine in ten (90%) business and IT executives in the UAE surveyed believe that digital technologies – specifically social, mobile, analytics and cloud – have moved beyond adoption silos to become part of the core technology foundation for their organisation.

There has been a big appetite for digital transformation in the UAE, backed by the government’s UAE Artificial Intelligence 2031 strategy. In 2018, the UAE Central Bank announced its cooperation with the Saudi Arabian Monetary Authority (SAMA) to work on a digital currency that will facilitate financial transactions between the two countries. More recently, the Roads and Transport Authority (RTA) announced in March that autonomous taxis are ready to be introduced on Dubai roads, after successful trials on the smart vehicle.

“The UAE has always been one step ahead when it comes to embracing technology and our survey results are a perfect reflection of this trend,” says Alexis Lecanuet, Accenture’s regional managing director for the Middle East and Turkey. “As the nation prepares to increasingly implement ground-breaking technology, local organisations must leverage these innovative tools to create hyper-personalised experiences for their customers and continue to build trust.”

According to the report, innovation for organisations in the post-digital era involves figuring out how to shape the world around people and pick the right time to offer their products and services. They are taking their first steps in a world that tailors itself to fit every moment. It’s a world where products, services and even people’s surroundings are customised and where businesses cater to the individual in every aspect of their lives and jobs, shaping their realities.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine