Online will continue to grow

March 11, 2019 | By Rupkatha B

Currently, online business accounts for less than 2% of overall retail in the region. There is massive room for growth. E-commerce will account for a significant part of retail over the next decade, stressed Mona Ataya, founder & CEO of Mumzworld during an exclusive interview with RetailME. “Brick-and-mortar, however, won’t disappear. Only those that are unable to crack the digital code will stand to suffer.”

Commenting on how the online retail landscape in the region has transformed, Ataya observed, “As a retail landscape, in the past 12-18 months, the region has completely shifted. Seven years ago, when we started Mumzworld, people were convinced that e-commerce and m-commerce are fads that would come and go. But we firmly believed and affirmed our outlook that e-commerce and m-commerce are here to stay and transform the way retailers sell and consumers buy. As customers are looking for personalised, faster and more intelligent experiences, technologies like AI today also play a pivotal role.”

Another significant development within the regional e-commerce landscape is consolidation. “The giants of yesterday may not remain giants tomorrow,” Ataya proclaimed. “Today we see big brick-and-mortar retailers reaching out to pure online players to understand how e-commerce works because they realise the importance of the online channel. They realise that brick-and-mortar, as a standalone channel, will not work anymore. Thus, we are seeing more and more brick-and-mortar retailers collaborating with digital experts, either regionally or globally.”

Launched in 2011, today Mumzworld is a vertical leader in the mother, baby and child category carrying over 250,000 products – sourced directly from manufacturers and retailers, globally – which is doubling every year. Mumzworld has also expanded its exclusive distribution rights for over 25,000 brands, including brands like Munchkin, in the region. The brand services over 2.5 million mums, delivering to more than 20 countries. The website, according to Ataya, has grown 50 times in the past five years. What’s more, in October 2018, Mumzworld raised $20 million Series B funding to build the business further.

“With our last strategic and financial investment round, KSA is now our biggest market, surpassing the UAE in only nine months,” Ataya revealed. “We are setting up new infrastructure in Saudi Arabia. While we will continue to grow in KSA and the UAE, we are also operating in the GCC. We are looking at consolidation, building retail and services synergies, all the while keeping the customer at the forefront.”




Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine