noon shows a #BIGheart

RetailME Bureau

Middle East’s home-grown digital marketplace, noon has launched #BIGheart, a project that will gift workers in this region return flights to spend Eid Al Fitr at home with loved ones.

The #BIGheart project truly embraces the spirit of Ramadan of giving and sharing. The aim is to implement values of compassion, tolerance and philanthropy through simple acts of kindness.

Working long hours to provide a better life for loved ones back home, workers who live in labour camps help to build the region’s infrastructure and community. Many of them spend multiple years in the region before returning home to see the families they work so hard to make proud. #BIGheart is noon’s way to say a big thank you to these workers for their hard work.

noon is a local brand, here to change the way things are done. By giving back to the community and listening to local people’s stories we hope to reflect the principles that underpin our society including kindness, compassion and understanding helping to bring about positive change,” says noon CEO, Faraz Khalid.