Nespresso has launched a new boutique in Dubai Marina Mall. Located on the ground floor of the mall, Nespresso’s new concept store spans 645 sqft, and is a true celebration of coffee and its origins.
Every element in the boutique from the muted colour palette of rich coffee browns and crema-inspired golds to the floor tiles and lamps that echo those used on the coffee farms have been carefully designed to link to coffee. Even the inclusion of lush greenery spaces, bushes and shade trees are used to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality Program.
The concept, which first launched in Cannes is now being rolled out around the world. The new boutique has been designed to immerse guests in a bespoke coffee journey encouraging exploration. Made up of two sensory touchpoints – a Sensorial Welcome and Discovery at the Bar – each has been carefully designed to enhance the retail experience. Future Nespresso boutiques in the region will house up to five customer-focused sensory touchpoints.
“We are extremely proud that the Middle East has become one of the first regions in the world to showcase the new Nespresso Boutique concept to our customers,” says Julien Mario, regional business manager for Middle East & Africa at Nespresso. “The concept has been carefully crafted from start to finish, taking visitors on a journey through carefully sequenced areas that encourage the celebration of coffee moments, much like the creation of our coffee. At the forefront of the design is technology, which allows us to deliver an effortless purchase experience. We hope that these elements not only heighten the consumer experience, but allow them to experience Nespresso in a whole new way.”
Within the boutique Nespresso’s commitment to sustainability is clearly showcased. In line with the brand’s ambition to achieve a network of 100% environmentally friendly boutiques by 2020, a certified protocol is being implemented to closely measure and reduce the carbon footprint of each new opening. The boutiques also boast table-tops made from used coffee grounds from the Nespresso factory in Switzerland, wood that has been 100% sourced from reforestation programmes, technological systems to reduce energy and water consumption, a recycling collection point and a bespoke artwork inspired by the local touch.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
Interstore | Schweitzer is currently working on a “store of the future”
From hands-on coffee workshops, guided tasting flights and an extended artisan menu
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
Global brand Nespresso has opened its first Nano boutique in the UAE
Restaurant and lounge concept The Nice Guy an LA hotspot opens in
Curated in strategic partnership with Dubai Design District (d3) and supported by
Sunset Hospitality Group (SHG) has announced a partnership with award-winning Italian restaurant
UAE-based retail group Brands For Less Group (BFL) launched its first shopping
The UAE e-commerce market is expected to reach $9.2 billion in 2026,
As part of its expansion plan home-grown brand PINZA! opens two dine-in
Alison Rehill-Erguven the new CEO of Arabian Centres Company (ACC), owner, developer
Online luxury and fashion business NET-A-PORTER announced the winners of its inaugural