Mumzworld launches KSA-specific site


May 10, 2017 | By RetailME Bureau

MENA-based bilingual mother, baby and child e-commerce retailer Mumzworld has launched a Saudi Arabia specific site, Sa.mumzworld.com, to support moms in the Kingdom through a wide array of products, attractive promotions and localised delivery.

Starting today, Mumzworld will be delivering its 120,000 innovative and varied products, 20,000 of which are exclusive to the website, from leading global and regional brands via a uniquely tailored interface designed specifically for mothers in Saudi Arabia meeting their localised needs.

This expansion makes the Mumzworld platform the only direct link between global brands and the largest pool of over 1 million mothers. With the launch of the Saudi site and the current iOS and Android mobile app, Mumzworld’s bilingual and localised service offering is delivering a gold standard approach to solving the needs of mothers in the region

Available to users within Saudi Arabia only, the development comes as part of Mumzworld’s mission to personalise its website for each market, improving the shopping experience through tailored content, deals and promotions specific to the country. When using the new regional portal, sa.mumzworld.com, KSA mums will be able to navigate the site more easily and find products and services that are unique to their market, due to the default Arabic language setting and appropriate Saudi Riyal currency selection. Payment options offered by Mumzworld, specific to the KSA market, will also be highlighted.

Ensuring speedy response times, the site will offer access to a dedicated and product trained Arabic-speaking customer service support team through a local phone number for queries via WhatsApp.

“Mumzworld has been operating and delivering to the entire MENA region for over five years, delivering to 20 countries in 2016 alone. We are fortunate to have a very strong and loyal customer base in Saudi Arabia, where we have been serving thousands of mothers over the years, so it is imperative for us to launch a personalised KSA site delivering the most streamlined, relevant and enjoyable shopping experience possible for them. This enables us to engage with our Saudi mothers on a more personal level than ever before, and in their preferred language; continuing to make their lives easier by delivering relevant content, building a catalogue of the best-selling products and supporting their every need with a dedicated customer service team to help mothers make the best purchasing decisions,” says Mona Ataya, founder & CEO, Mumzworld.

Mumzworld’s growth in KSA will be supported through the expansion of the company’s home and office based team of mums hired regionally to source and create relevant content and customise the online experience designed to empower mums in the region. With an inherent understanding of exactly mothers want and need, Mumzworld’s team of mothers are based in cities across the UAE, as well as Jeddah, Riyadh and Jordan.

Arabic is currently the fourth most spoken language in the world, and the official language in 26 countries. While an estimated 413 million of the world’s internet users are from the Arab world, the availability of Arabic online content is vastly disproportionate.

“We launched the Arabic Mumzworld app last year and now the KSA-specific Mumzworld website will open a world of opportunities to millions of Arabic speaking parents eager to be connected with more products, services and information than ever before. With a strong Arabic reach across the entire GCC, including leadership status in the GCC, it’s imperative for us to provide localised Mumzworld websites with the same convenient shopping experience in a mother’s native language,” Ataya adds.

The Mumzworld marketplace showcases thousands of best sellers, award winners and niche finds in the mother and child product category, great deals, products specific to KSA as well as free shipping within 4-5 days and next day for consumables like diapers and baby food. Mumzworld also promises the customer everyday low prices with a best price guarantee 365 days a year.

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