British brand Marks & Spencer (M&S) unveiled its new and improved e-commerce website for the UAE today, bringing its flagship shopping experience of more than 10,000 quality clothing and homeware products to customers across the emirates.
The revamped website, marksandspencerme.com, offers customers an enhanced way to shop with M&S, with greater choice and better availability including more sizes, styles and colours. Other new features of the site include quicker navigation and improved search, making it easier for customers to find what they want, as well as being fully-optimised for mobile and tablet devices to make it even more convenient for customers to shop whilst on the move.
“Online shopping continues to grow in popularity, as customers look for more choice and greater convenience. We know that our customers want a seamless shopping experience, whether shopping with us online or at our stores. Our new flagship website delivers a significantly improved customer offer, with thousands more styles and better availability, through to quicker navigation and the ability to collect orders free in-store. Designed to offer a more compelling browsing and shopping experience, our loyal customers will notice the difference and we believe the site will entice new customers to shop with M&S,” says Stephen Rayfield, vice president, retail, M&S.
Tailored content on the new M&S website will showcase products and promotions that are relevant to the UAE. The localised website also features prices in local country currency and offers local credit card payment options. Customers can choose from a selection of convenient delivery options, including delivering to home or office addresses as well as shipping to M&S stores. Orders over AED200 will qualify for free shipping and deliveries to M&S stores will be free.
Customers will now be able to shop an extensive selection of gourmet gifts for any occasion, including the most popular fair-trade teas, treats from master chocolatiers in Switzerland and Belgium, speciality treats from The Made Without wheat-free range and premium products from The Taste of Italy selection. The new website is in line with M&S’s international strategy, where M&S will reach customers through its fully localised websites and via established marketplaces like Myntra in India.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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