Japanese luxury confectionary brand Morozoff recently opened its doors in the UAE with a store at the Wafi Mall in Dubai, located on the ground floor.
Launched in the UAE by the Emerald Star Group, Morozoff is a household name in Japan with around 1,185 outlets in the country making it one of the largest confectionery chains. It prides itself in being listed on the Tokyo stock market.
“The launch of Morozoff at the Wafi Mall, Dubai is a significant development for the group. We are confident of Morozoff’s success and plans are in place for expansion along with Emerald Star Group into new territories like the UAE, across the GCC and India. I am particularly happy to see a well-known Japanese brand get popular in this region,” says Morozoff president, Shinji Yamaguchi.
Among best-selling ranges at Morozoff are Feuillage, Odette and Petit Kouglof available in seven flavours, among others.
“The Morozoff story is all about exclusivity – the unique taste of our products and an unparalleled range. The flagship brand is of course Feuillage; it is the fastest selling product due to its unique taste with a crisp and slim texture. A popular option is our Gift Collection, thoughtfully created for all occasions: Eid, Christmas, Diwali, birthdays, wedding anniversaries and children’s events. You can also discover our delightful range of cakes. We keep creating new ones all the time. The secret of our brand leadership lies in the unique ingredients that literally melt in your mouth, making you want more,” adds Deepak Motwani, group CEO, Emerald Star Group.
“We see immense growth potential for Morozoff and our launch in Dubai is in response to the growing demand for exclusive confectionery in the region. Uniqueness is our biggest proposition. For example, the Arcadia range has no equal as a tea break snack. The light dough is delectable with a lavish helping of roast nuts crisply baked to perfection. It’s definitely one of Morozoff’s traditional specialities,” states Emerald Star Group COO, Jayesh Motwani.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load
In a virtual webinar held to announce the launch of Noon Food,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
Dubai announced the suspension of entertainment activities at restaurants and hotels last
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)